On-page or on-site SEO includes practice strategies to optimize an individual page on a website and improve the rankings of a website, and earn organic traffic.
Any incoming links to a website or web page are known as backlinks. High-quality backlinks help the web pages to rank up and have better visibility on the search engines.
A do-follow link acts as a backlink that is counted by search engines and help in enhancing the ranking of a site, while a no-follow link, usually, does influence the ranking in the search engine index.
Meta Robot tags are better as they help in forcing the search engine crawlers not to index and display hidden pages. It also ensures that the link equity is not being lost, with the use of the ‘follow’ command.
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